Instagram users prefer sponsored ads that mimic posts from their friends over traditional advertising, although this type of advertising may seem sneaky or deceptive, new research shows.
Consumer sentiment among Floridians increased slightly two-tenths of a point in March to 100.8 from February’s revised figure of 100.6. Similarly, consumer sentiment at the national level increased in March.
UF professors of biology Edward Braun and Rebecca Kimball were part of a large team led by researchers at Louisiana State University that proved all perching birds originated in Australia.
Cane toads can put your pet in peril, and they’re more abundant this time of year. But you can take steps to keep your dog or cat safe, says a University of Florida researcher.
Wilmot Botanical Gardens is an oasis on campus, situated in the bustling health science center area. It’s also the place for horticultural therapy.
WUFT-TV/FM and the Florida Public Radio Emergency Network were honored with the Corporation for Public Broadcasting Community Lifeline Award for providing extensive coverage and non-stop emergency information during Hurricanes Michael, Irma and Matthew.
Research that helps communities respond to complex environmental challenges by improving the way they plan, design and build the physical environment is the focus of a new institute at the University of Florida College of Design, Construction and Planning (DCP).
Consumer sentiment among Floridians increased 2.8 points in February to 100.9 from a revised figure of 98.1 in January. Similarly, the University of Michigan’s nationwide index of consumer sentiment increased in February.
When Zora Neale Hurston died in 1960, the trailblazing author’s papers were almost lost forever.
Consumer sentiment among Floridians fell three-tenths of a point to 97.8 in January from a revised figure of 98.1 in December and is down 3.5 points from a year ago.