Research Promotion Initiative
What is RPI?
UF’s Office of Strategic Communications and Marketing launched the Research Promotion Initiative to encourage faculty to submit forthcoming but not yet published work that UF SCM can pitch to news media and highlight on the university’s news and marketing channels. Winners receive $1,000 in research funding.
Works can only be submitted after they have been accepted for publication but before they are posted online or published in print. Please feel free to submit work that is considered “accepted with edits.”
Works from any field, including academic research papers, books, essays and monographs are eligible. A UF faculty or staff member must be the lead author or have made a significant credited contribution. The award will be made to the research account of the lead author or member of the research team authorized to receive and manage funding.
If your paper has been accepted by a journal with an embargo policy, UF Strategic Communications and Marketing will honor the terms of the embargo.
What makes a strong entry?
- Clear impact on society beyond your field of study
- A useful lesson people can apply in their own lives
- A timely or trending topic
- Findings that are quirky, surprising or counterintuitive
- Potential for compelling photo or video content
- Topics of strategic focus for UF, such as AI
How do I enter?
First, make sure your work is not likely to publish in the next two weeks. If it is, contact your college’s communications department and email@example.com instead of entering RPI, as the RPI selection committee's bimonthly meeting might occur after your work publishes. If you believe your research may be of interest to the media, we encourage you to contact your college’s communications office as soon as possible. Doing so will not impact your eligibility for the Research Promotion Initiative.
Using this form, describe your work in layman’s language, explaining its significance and how it will benefit society. By submitting the form, you are committing to serve as the spokesperson and should be prepared to speak to reporters if your research is selected.
What happens next?
A committee of communications professionals meets every two weeks to select a winner. You will be notified whether your paper is selected or not. Entries that are not selected may still be featured on UF news and social media platforms. SCM will contact the authors for the winning entries to work collaboratively, often with the communications professionals in your units, to increase recognition of your work.
What are some ways UF Strategic Communications and Marketing promotes the work selected?
- Pitching you as an expert source in the news
- Creating articles, marketing content, videos or social media posts about your work
- Suggesting stories about your work to media
How can I use the money?
The $1,000 must be used on research-related activities, such as travel, books, supplies, etc.
Questions? Please contact firstname.lastname@example.org.