Research Promotion Initiative
What is the Research Promotion Initiative?
One of the key elements of elevating the University of Florida’s national and international reputation in pursuit of top-five public university stature is to create national and international interest in faculty research through coverage in top-tier news media outlets. UF’s Office of Strategic Communications and Marketing works with other campus communications professionals to seek out such research, but they rely heavily on the faculty to inform them when their work has been accepted for publication.
Provost Joe Glover launched the Research Promotion Initiative in April 2018 to encourage faculty to submit their accepted, but unpublished academic research papers for the UF media team to pitch to national and international press and to highlight on UF’s online and social media platforms. The program has now been expanded to include books, literary essays and scholarly monographs. In all cases, the work must be accepted for publication but unpublished. If selected, a $1,000 award will be made to the research account of the lead author or whichever member of the research team is authorized to receive and manage funding.
When and how should I contact UF Strategic Communications and Marketing to submit my research for consideration?
Members of the media are looking for work that has been accepted but not yet published (online or in print). Therefore, all submissions must fall within that window and be submitted using this form. Please feel free to submit work that is considered “accepted with edits.”
What kind of research appeals to mainstream audiences?
Studies that journalists are likely to cover include one or more of these attributes:
- A timely or trending topic
- Clear impact beyond the field of study
- A useful lesson people can apply in their own lives
- Findings that are quirky, surprising or counterintuitive
- Potential for compelling photo or video content
What are some ways UF Strategic Communications and Marketing might promote my work?
- Positioning you as an expert source for media
- Suggesting stories about your research to reporters at top newspapers, magazines, websites and broadcast networks we feel will be interested in your research, angle, expertise
- Creating digital content, including feature stories, photography and video, to showcase your work on UF’s digital and social channels
What publications or news outlets are significant to UF?
These news organizations include, but are not limited to the list below. Note that we will treat each submission with its own outreach to reporters we deem will be most interested in your work:
|Newspapers||Wire services||Broadcast outlets||Magazine/web/other|
Wall Street Journal
New York Times
New York Post
New York Daily News
Dallas Morning News
Tampa Bay Times
Atlanta Journal Constitution
San Francisco Chronicle
Daily Mail (U.K.)
The Telegraph (U.K.)
The Guardian (U.K.)
The Weather Channel
U.S. News & World Report
New York magazine
How are our research proposals selected?
Submit your work using this form. Describe your research in layman’s language. Explain its significance and how it will benefit society. By submitting the form, you are committing to serve as the spokesperson about the topic and should be prepared to speak to reporters if your research is selected.
Selections are made approximately every two weeks by SCM staff members who will consider attributes of each submission such as timeliness, mainstream accessibility, benefit to society, and national interest. If your paper has been accepted by a journal with an embargo policy, please be assured that UF will honor the terms of the embargo and they work only with journalists who agree to abide by those terms as well.
All selected synopses will be featured in the Faculty Update newsletter. In addition, entries that are not selected may still be featured on UF news and social media platforms.
If I am awarded the incentive, how can I use the money?
The $1,000 must be used on your research-related activities, such as travel, books and supplies, etc.
The initiative is only for work that has been accepted, but not yet published. This includes being published online.
Submit ideas using this form.
A committee of communications professionals meets every two weeks to select the research paper to be pitched to national media.
A UF researcher who is a faculty or staff member must be the paper’s lead author or have made a significant credited contribution to the research. The award will be made to the research account of the lead author or whichever member of the research team is authorized to receive and manage funding.
You will be notified whether your paper is selected or not.
If you have questions or need clarification, please email firstname.lastname@example.org.