August consumer sentiment drops around the country amid worries about U.S. economy

August 31, 2021

GAINESVILLE, Fla. --- Consumer sentiment among Floridians fell 4.7 points in August to 78.7 from a revised figure of 83.4 in July. Notably, national consumer sentiment dipped by 10.9 points.

“The decline in consumer confidence comes as no surprise as it remains unclear whether the recent spike in inflation due to supply chain bottlenecks, pent-up demand, and labor shortages is temporary. Additionally, the latest surge in coronavirus cases and hospitalizations brought on by the Delta variant has spooked consumers resulting in event cancellations, hindering consumer spending, and casting a shadow on the economic recovery in the short-run,” said Hector H. Sandoval, director of the Economic Analysis Program at UF’s Bureau of Economic and Business Research.

All five components that make up the index declined.

Floridians’ opinions about their personal finances now compared with a year ago decreased 3.9 points from 75.8 to 71.9. Similarly, opinions as to whether this is a good time to buy a big-ticket item, such as refrigerators, cars, or furniture dropped 1 point from 74.8 to 73.8. Both downward readings were shared by all Floridians with the exception of men in the former component and people with an annual income over $50,000 in the latter, whose readings were more optimistic.  

Similarly, the three components representing the expectations of future economic conditions deteriorated considerably in August. In particular, outlooks about expected national economic conditions recorded the steepest declines.

Expectations of personal financial situations a year from now fell 2 points from 93.8 to 91.8. However, responses were split across sociodemographic lines with people younger than 60 and people with an annual income under $50,000 reporting more-favorable views. Expectations of U.S. economic conditions over the next year plummeted 7.1 points from 85.2 to 78.1. Likewise, expectations of U.S. economic conditions over the next five years plunged 9.3 points from 87.4 to 78.1. These expectations were shared by all Floridians, and were particularly stronger among men, people older than 60, and people with an annual income over $50,000.

“While the decline in confidence was fueled by growing pessimism in all five components, the main factors behind the downturn were Floridians’ expectations about U.S. economic conditions in the short- and long-run. These expectations signal a potential decline in discretionary spending that could hinder the economic recovery,” Sandoval said.

“Consumer confidence is far from the levels observed before the pandemic. The decline in August brought consumer sentiment just 2.4 points above its lowest level since the pandemic started. Looking ahead, we expect consumer sentiment to remain weak in the months ahead,” Sandoval said.

Conducted July 1 through August 26, the UF study reflects the responses of 210 individuals who were reached on cellphones and 286 individuals reached through an online panel, a total of 496 individuals, representing a demographic cross section of Florida. The index used by UF researchers is benchmarked to 1966, which means a value of 100 represents the same level of confidence for that year. The lowest index possible is a 2, the highest is 150.

Details of this month’s survey can be found at

 Writer: Perry Leibovitz,

Contact: Hector Sandoval, 352-392-2908, ext. 219,

University of Florida News Center|| 352-846-3903


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Perry Leibovitz August 31, 2021