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UF Study: Even Savvy Kids Are Won Over By Entertaining Commercials

GAINESVILLE, Fla. — Kids aren’t nearly as savvy about advertising as they seemingly should be, considering how much TV they watch, University of Florida researchers have found.

Filed under Business, Family, Research on Thursday, June 22, 2000.

UF Researcher: Value Fathers For Nurturing, Not Genes Or Dollars

GAINESVILLE, Fla. — Father’s Day may spotlight fatherhood, but dads are invisible men the rest of the year when it comes to being recognized as nurturers and caregivers for their children, says a University of Florida researcher.

Filed under Family, Research on Tuesday, June 13, 2000.