University of Florida News

GAINESVILLE, Fla. — Florida’s consumer confidence dipped only slightly in November to 72 after a large jump in October, portending good news for holiday retailers as higher levels of optimism remained in effect, according to a new University of Florida survey.

GAINESVILLE, Fla. — Genes that might lead to the purchase of designer jeans? Or DNA that helps to create chocoholics? People’s consumer preferences are often influenced by their genetic inheritance, according to a study by a University of Florida researcher.

GAINESVILLE, Fla. — Uncertainty persists in Florida’s real estate markets, aggravated by the state’s high jobless rate and fears about the upcoming election, a new University of Florida survey finds.