University of Florida News

GAINESVILLE, Fla. — Florida’s consumer confidence fell in February by two points to 72, reflecting concerns about unemployment that is growing worse statewide even as it improves for the nation at large, according to a new University of Florida survey.

GAINESVILLE, Fla. — Shakespeare famously wrote, “That which we call a rose by any other name would smell as sweet.” With all due respect to the Bard, University of Florida researchers may have to disagree: no matter what you call a flower, its scent can be changed.