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Property tax and economic stimulus plans boost consumer confidence

GAINESVILLE, Fla. — Passage of the national economic stimulus package and state property tax amendment helped boost Florida’s consumer confidence by four points to 74 in February after last month’s decline to its lowest level in 16 years, a new University of Florida study reports.

Filed under Business, Florida, Research on Tuesday, February 26, 2008.

Advertisers, neuroscientists trace source of emotions in brain

GAINESVILLE, Fla. — First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading.

Filed under Business, Research, Sciences on Tuesday, February 19, 2008.