Americans, and increasingly the rest of the world, are using brand names to create their identities, a University of Florida professor writes in a new book.
Business Archive
College Students Need More Real-World Preparation, Researcher Says
GAINESVILLE — College graduates nationwide — many of whom have scooped up their sheepskins in recent weeks — are unprepared for their new jobs because they lack the real-world experience needed to hit the ground running, a University of Florida researcher says.
UF Researcher Estimates Rate Of Rural-To-Urban Land Conversion
GAINESVILLE—Natives grumble about it all the time — the rate at which Florida land, seemingly overnight, is transformed from pasture to pavement, hammock to highway, scrubland to skyscraper.
UF Researcher: No News Is Bad News When Critics Don’t Review Products
GAINESVILLE — If buyers don’t see a critic’s thumbs up or down, number of stars or colored circles when looking for the latest movie or gadget, they would be wise to avoid the product altogether, a new University of Florida study finds.
UF Economists: Florida Consumer Confidence Dips Slightly From Record
GAINESVILLE — Impending NATO military intervention in Yugoslavia did little to dampen consumer confidence in Florida, which dropped only slightly last month from its all-time high in February, University of Florida economists report.
UF Researcher: Systematic Markdowns Can Lead To Increased Profits
GAINESVILLE — Although retailers often view markdowns and clearance sales as necessary evils, a systematic and pre-planned markdown system will actually lead to even greater profits for the retailer, according to a University of Florida study.