Ad agency chairman donates $500,000 for UF to teach integrated marketing communication
GAINESVILLE, Fla. — Peter C. Barr Sr., who received his bachelor’s degree from the University of Florida College of Journalism and Communications in 1957, is donating $500,000 to make sure his training ground keeps up with the times.
“Today, in my business, the effort to brand a product or to brand a service or to promote [...]
