Your morning coffee might seem like an unremarkable part of your day, but “coffee is so much more than a beverage,” says Chris LeClere.
LeClere is a coffee anthropologist, whose doctoral research at the University of Florida delves into what kinds of coffee we drink, where and why. That information is important for economic reasons: Americans spend $5 billion a year on coffee and another $32 million in coffeehouses, and major chains have used his research to better understand their customers.
Coffee also has social significance. In the United States, coffeehouses are replacing parks as places where people gather, LeClere says.
Ready to test your knowledge of the social history of coffee?