WUFT and WJUF complete record-breaking spring membership pledge campaign

May 4, 2010

Gainesville, Fla.–Public radio stations WUFT-FM 89.1 and WJUF-FM 90.1 recently completed one of the most successful listener membership campaigns in the stations’ history. This was the first full membership-pledge campaign since the stations changed format last August to primarily news/talk programming on WUFT/WJUF-FM, while also adding high-definition programming such as classical music on digital sub-channels. WUFT and WJUF-FM are part of the University of Florida College of Journalism and Communications Division of Multimedia Properties (DMP).

The Spring Fund Drive, from April 21 through May 1, received 1263 pledges of nearly $128,000, which exceeded the goal of $120,000. More than half of the contributions were from new members, with the remainder coming from renewing and returning members. Added to the almost $15,000 pledged during the March 18 one-day sweepstakes drive, the total amount was more than $143,000.

Randy Wright, DMP executive director, said, “Our staff is thrilled with the support our listeners have shown during the spring membership drive. To over-achieve our goal by such a wide margin, and to welcome so many new supporters to public radio in north central and mid-Florida, is truly gratifying.”

WUFT-FM 89.1 and WJUF-FM 90.1 broadcast three streams of programming to 19 counties in north central and mid-Florida. The first broadcast stream, in both analog and HD1 digital format, features news/talk programming from National Public Radio (NPR), Public Radio International (PRI) and American Public Media (APM), along with variety and music programs. HD2 features 24/7 classical music and HD3 features 24/7 old time radio programming. HD1 and HD2 are also available at www.wuftfm.org.

Pledges of support may be made at anytime via the website.