Vanilla or chocolate?

March 23, 2009

GAINESVILLE, Fla. — University of Florida senior David Cohen is one of 16 people to create a television commercial chosen by Hardees for prime-time television. The ad, currently airing, promotes the restaurant’s new, smaller Thickburger sandwich.

The advertisement features the words “No room for dessert” above a regular-size black Angus beef Thickburger on the left of the screen. On the right side of the screen, the words “Vanilla or chocolate?” appear above a Little Thickburger.

Currently, some 50,000 ads have been submitted to the site,http://www.hardees.com/promotions/adgenerator/.