Steve Shugan among inaugural INFORMS marketing fellows recipients
GAINESVILLE, Fla. — Leading market researchers in the U.S. and Canada were honored in Hanover, Md., on Friday by the INFORMS Society for Marketing Science (ISMS). The group announced that Steven M. Shugan, marketing professor and Eminent Scholar at the University of Florida, was one of the inaugural 10 recipients of its new Fellow Award. This is an unparalleled achievement, indicating not only past accomplishments, but also a distinct future leadership role in the study of marketing science.
This first round of award winners also includes John D.C. Little and the late Frank M. Bass, legends in the field of marketing science, and for whom two other ISMS awards are named.
The INFORMS Society for Marketing Science (ISMS) is a special interest group of the Institute for Operations Research and the Management Sciences (INFORMS). The ISMS Fellow Award recognizes cumulative long-term contribution to the society’s mission – fostering the development of knowledge, research, science and technologies that improve the understanding and practice of marketing.
As the Russell Berrie Foundation Eminent Scholar in Marketing at the University of Florida, Shugan teaches multivariate statistics, marketing models and advanced marketing management. He is the editor-in-chief of Marketing Science, past editor of the Journal of Business and past associate editor of Management Science.
Professor Shugan has won several best-paper awards and best-teaching awards. He has made more than one hundred professional presentations in two-dozen countries and consulted for numerous firms. His current research includes entertainment marketing, metrics, advance selling, normative methods for modeling competition, markets for evaluative information, models of selling and product policy.
Steven M. Shugan earned his Ph.D. in managerial economics from Northwestern University.