Richard Lutz receives Sherwin-Williams Distinguished Teaching Award

July 14, 2008

GAINESVILLE, Fla. — Richard Lutz, JCPenney professor of marketing at the University of Florida, recently was named one of three recipients to receive the 2008 Sherwin-Williams Distinguished Teaching Award.

The award, now in its 11th year, will be presented by the Society for Marketing Advances (SMA) at its annual conference Nov. 4 – 9 in St. Petersburg, Fla.

The annual award honors marketing educators for significant contributions to the quality of marketing education. The selection process for the SMA award begins in the spring of each year when business schools across the globe are invited to nominate one marketing professor for consideration. For the 2008 award, 14 professors were nominated.

Lutz has won numerous teaching and research awards, and he was featured in BusinessWeek magazine in 2006 as one of UF students’ favorite teachers.