Professor receives high marketing honor
GAINESVILLE, Fla. — Joseph W. Alba, UF Distinguished Professor of Marketing, has received one of the highest honors in the field of marketing research, the Paul D. Converse Award. Alba currently serves as chair of the department of Marketing.
The Paul D. Converse award, established in 1946 by the American Marketing association, is granted to individuals who have made outstanding contributions to marketing scholarship. The award acknowledges enduring contributions to marketing through one or more journal articles, books, or a body of work. A contribution is considered for the award only after it has been available for five years to marketing academics and/or practitioners, according to the award’s Web site.