Subaru provides real-life marketing experience to students

October 25, 2007

GAINESVILLE, Fla. — Subaru is sponsoring a unique program geared toward helping marketing students, professors and clients work together in order to apply real-world situations to classroom material. Students from eight U.S. universities, including the University of Florida, will promote the Subaru Impreza product line to a key target market, their fellow college peers.

The unique partnership is part of an industry-education program sponsored by Subaru of America, Inc. known as Project Acceleration: The Subaru Impreza Collegiate Challenge. The program began in early October and will continue for eight weeks.

As part of the program, students create a fully functioning marketing agency which is responsible for researching, implementing and evaluating an integrated marketing campaign for the Subaru Impreza. Students receive a $2,500 budget to help bring their plans to life.

All eight universities in the program will participate in the university Scholastic Achievement Awards (SAA). The top two universities will be invited to Subaru of America, Inc. headquarters in Cherry Hill, NJ, where the students will present their campaign to representatives from Subaru. Prize money will be awarded to the top two teams.