UF Health: New name signals new era in health care delivery
GAINESVILLE, Fla. â€” UF&Shands, the University of Florida Academic Health Center, is now University of Florida Health, university officials announced today.
The new â€śumbrellaâ€ť term reflects the health systemâ€™s strong ties to UF, a key part of what differentiates the academic health center â€” with its focus on excellence in research, teaching and patient care â€” from its competitors.
The move to UF Health grew out of extensive research conducted over the past year and represents the next stage in the organizationâ€™s evolution as one of the nationâ€™s most successful academic health centers. The rebranding effort will help position the organization more powerfully among peers and competitors as a respected regional and national health care resource, said Dr. David S. Guzick, senior vice president for health affairs and president of UF Health.
Broad name recognition will help attract and retain the most talented physicians, nurses, faculty, staff and students as well as secure research funding. That translates to better care, better health and better outcomes for patients.
â€śWhile our overall name is changing, our focus remains the same: to provide high-quality, patient-centered care that leads to outstanding outcomes,â€ť Guzick said. â€śWe will continue to build on the teamwork and collaboration that is the foundation for our strength and success.
â€śUF Health represents who we are today,â€ť he continued. â€śAs an organization that does everything from leading-edge research to urgent MRIs on people and on horses, itâ€™s essential to unify our teaching, research and clinical care efforts under a single heading.â€ť
The name change does not herald a merger or acquisition between UF and Shands, nor does it alter day-to-day operations. Both are legally separate organizations whose governance and leadership structures remain the same. Employees will continue to be employed either by the university or by
Shands. As UF Health is a collaboration of the UF Health Science Center and Shands, employees will help support the systemâ€™s shared vision and goals, which were first outlined three years ago today when the â€śForward Togetherâ€ť strategic plan was unveiled.
â€śThe Shands name will continue to be front and center for our hospitals and programs in Gainesville,â€ť said Timothy M. Goldfarb, chief executive officer of Shands HealthCare. â€śWhatâ€™s made the Shands name so well-respected is that we are part of the University of Florida. Patients travel hours to seek care here and other quality organizations want to affiliate with us in part because of this academic foundation.â€ť
The systemâ€™s hospitals in Gainesville will retain the Shands name paired with UF Health. Examples include UF Health Shands Hospital, UF Health Shands Childrenâ€™s Hospital and UF Health Shands Rehab Hospital. However, the systemâ€™s Jacksonville-based hospital, Shands Jacksonville, will instead adopt a university-centric moniker, although it will remain a separate private hospital corporation working in close collaboration with the university.
â€śIn Jacksonville, our hospital will transition to a new name, UF Health Jacksonville,â€ť said Russ Armistead, chief executive officer for UF Health Jacksonville. â€śResearch conducted in the fall of 2012 indicated that the hospitalâ€™s tie to UF has positive brand recognition in the highly competitive Jacksonville market.â€ť
For the most part, the UF health-focused colleges and institutes will retain their current names, such as the UF College of Medicine and the UF Institute on Aging. The exception is the UF Shands Cancer Center, which will evolve to the UF Health Cancer Center. In Gainesville, the faculty group practice, UF Physicians, will change to UF Health Physicians.
â€śThree years ago, we put together a strategic plan that has helped us work together to better serve our patients and communities,â€ť Guzick said. â€śThe UF Health brand embodies the achievements we have made in that process.â€ť